SCOTTISH brewer and bars group BrewDog is helping its on-trade customers to reduce their carbon footprints through a new initiative.
Planet First Locals is open to any of BrewDog’s customers who stock two or more of the company’s brands on draught and are interested in cutting their carbon footprints. The brewer will work with participating venues to help reduce their carbon footprint, as well as further offsetting the venues’ emissions by planting trees at its Lost Forest in the Highlands, which BrewDog is using to remove carbon from the atmosphere. Venues will also receive point of sale materials which they can use to promote their business as carbon neutral.
Businesses that have already signed up include Gleneagles, Barras Art & Design and The Contini Group in Edinburgh.
“We are facing a climate crisis,” said BrewDog co-founder James Watt.
“Monumental change needs to happen now and industry needs to be that driving force.
“We are the world’s only carbon negative brewery, but we also want to be the catalyst for wider change. That’s why we have introduced Planet First Locals – to help our customers reduce their impact on the planet and become part of the solution.
“By encouraging them to make small changes and working in partnership to offset all their calculated carbon emissions, we aim to give people more planet-friendly places to hang out.”
Carina Contini of The Contini Group said sustainability “is a key part of our brand values”.
“As an independent Scottish family business, we try our hardest to limit our impact on the environment, but our knowledge and resources are limited,” said Contini.
“With the support of BrewDog to not only develop a plan for change, but also offset our outstanding carbon emissions, we hope to become carbon neutral within the next year. It’s a unique and important initiative and I’d encourage any aspiring business to get involved.”