AD Venturers will launch in June and is described as “a membership club for enthusiasts”. The distillery team is celebrating the launch with a 180-mile sponsored walk from the company’s bottling warehouse in Fife to the distillery in the western Highlands. Proceeds will go to Scottish licensed trade charity The Ben.
“We have all been through an arduous year which has proven immensely challenging on a personal and business level, not least for the hospitality industry which is so dear to us,” said Alex Bruce, managing director of Ardnamurchan parent company Adelphi.
“As a team, we wanted to embark on a challenge which would prove rewarding physically and mentally and raise funds for a charity which does brilliant work in offering much-needed assistance to those impacted most by coronavirus.
“I’m sure we have a gargantuan task ahead of us, but we very much look forward to our AD Venture.”
At time of writing the walk had raised over £7000, with a target of £15,000. Supporters can donate at https://www.justgiving.com/fundraising/theadventurers