Three days of rum

RUM is going to be a major focus for The Whisky Exchange this summer when the online retailer hosts a three-day virtual rum festival.

The Rum Show 2021 will take place from 29th to 31st July and feature a series of tastings and talks with experts including spirits writer Dave Broom, Black Tot brand ambassador Mitch Wilson and The Whisky Exchange’s head buyer Dawn Davies.

Tickets to the online event cost £20, which also entitles the ticket holder to a £5 discount on various tasting sets that can be purchased from the site so attendees can join in at home.

The Rum Show is the latest event from The Whisky Exchange, which also organises The Whisky Show, Whisky Show Old & Rare, Cognac Show and Champagne Show.

“Rum is a passion of ours and we have wanted to do a show for a long time, and this is the right time,” said Davies.

“The rum category is on the rise and we want to be at the forefront of this movement. This show will allow us to bring the world of rum together to inspire and introduce new customers into the category to enjoy this amazingly diverse spirit.

“As a friend of mine says ‘if you are drinking a rum and not smiling, you are not drinking the right rum!’”