Budweiser boosts bars support

Budweiser to help through ‘re-opening and beyond’

OPERATORS who stock Budweiser Brewing Group products can now access a raft of resources to help with reopening, including mobile ordering and payment solutions, mobile bars and digital training programmes.

The latest stage of the brewer’s Save Pub Life campaign, which was initially launched to encourage the purchase of gift cards to support pubs, offers publicans access to digital ordering services such as mobile pay-at-table, click and collect and home delivery services – for larger cities – through a partnership with technology company Slerp; discounted green energy tariffs with Opus Energy are also on offer through the scheme.

Outdoor area equipment such as mobile bars, buckets and coolers and discounted PPE, including hand sanitiser, material face coverings and plastic shields is also on offer through the initiative; as well as advice on how to comply with new safety and hygiene protocols.

There are also online training resources for staff, including the Stella Artois Draught Masters – a training programme to perfect the pouring of a perfect pint – and free digital marketing training with Google UK to develop social media and marketing strategies. A loyalty app has also been created to reward Budweiser’s on-trade customers.

The initiative can be accessed by any outlet which stocks Budweiser Brewing Group’s portfolio of products as well as outlets which signed up to the Save Pub Life campaign when it launched.

Ryan Fritsch, on-trade sales director at Budweiser Brewing Group, said: “Since the beginning of the crisis we have sought out ways to support the sector. Save Pub Life provided cashflow when pubs needed it the most, yet the sector will continue to face significant challenges.

“We’re proud that we will continue to provide support throughout the re-opening phase and beyond, leveraging our iconic brands and providing useful resources to help venues reassure pub-goers, drive footfall and build sustainable businesses.”