PROOF Drinks, the UK distributor of brands including Aviation Gin, Cazcabel tequila and Scavi & Ray wine, has announced that it will be offering free stock to its on-trade customers as they reopen their doors.
The company claims the initiative will see £250,000-worth of stock made available to customers.
Jeremy Hill, managing director of Proof Drinks, said strong online sales have helped the company to weather the coronavirus pandemic and it is now keen to “give something back”.
“We pride ourselves on our relationships with all our customers and, in a bid to help those most effected, we wanted to give something back to the hospitality sector,” said Hill.
“Distributors like Proof with a strong footing in retail and e-commerce were the least effected, so we are fortunate to be coming out of the other side with a healthy business and our team intact.
“Keeping our team together was absolutely crucial for us and thankfully they will all be available from the beginning of July to assist all our customers in any way they can, when hospitality reopens.”