New flight path for American gin

Actor Ryan Reynolds is behind Aviation Gin

THE American spirits brand owned by actor and producer Ryan Reynolds is being propelled by a new multi-million pound investment to grow its presence in the UK.

Aviation Gin, which is distributed by Marussia Beverages in the UK, featured at London Cocktail Week 2019 as part of the marketing push.

Daniel Mandelbaum of US promoter Davos Brands said: “We want to disrupt the UK gin category by firmly establishing Aviation Gin as a key player in the super-premium gin sector.

“The craft gin scene in the US is booming, and Aviation is leading this growth with a quality spirit that gives traditional gins a run for their money.”