SCOTTISH tourism body VisitScotland has announced the launch of a new tourism campaign and industry-standard mark aimed at building confidence among consumers ahead of the hospitality and tourism sectors reopening.
A new ‘call to arms’ marketing campaign will launch initially across Scotland before being rolled out to the rest of the UK and Ireland. Targeted initially at families during the summer holiday months, the campaign will highlight the range of different breaks and activities available across Scotland and encourage people to enjoy staycations in order to bolster the Scottish tourism economy. The initial phase will be followed by further activity throughout the autumn and winter months, all running with the core message of “you don’t have to travel far”.
And the tourism body has worked with counterparts in England, Wales and Northern Ireland to create an industry-standard mark for businesses to demonstrate they are adhering to government guidelines on safety. The ‘We’re Good To Go’ mark will be available for businesses to display in their premises and online.
Tourism and hospitality operators can obtain the mark by completing an online self-assessment at goodtogoscotland.com.
VisitScotland chief executive, Malcolm Roughead, said: “Together with the new national tourism and sector guidelines, the Good to Go Scheme will help businesses get ready for the indicative start dates in July. A nationwide scheme gives a consistent approach across all of the UK and will give visitors the reassurance they are looking for.”