Eden Mill grows ready-to-drink range

The gin brand reported an increase of 489% in online RTD sales in May

EDEN Mill has expanded its ready-to-pour cocktail range with the release of its take on a Pornstar Martini.

The new release, Maverick Martini, is a nod to the original Maverick Martini which was created by bartender Douglas Ankrah in 2002 and combines the flavours of tart passionfruit and vanilla through the mix of Eden Mill’s Oak Gin. It is available to order as a single can or crate from the Eden Mill website.

Tony Kelly, co-founder and chief executive of Eden Mill, whose online sales of RTD units have increased by 489% in May compared to last year, said: “While we’d probably all rather be somewhere more exotic enjoying cocktails served to us on a beach or poolside, the Maverick Martini is the best way to enjoy a taste of professional mixology at home this summer. Perfect for socially distant picnics or cosier nights in.

“We’ve noticed a strong increase in demand online for our ready-to-pour range and we’re delighted the Maverick Martini will now also be on offer.”