DIAGEO has launched a new programme to retrieve and replace kegs in premises across the UK as the trade gears up to reopen.
The company’s Keg Destruction Programme will see it provide like-for-like replacements for all unbroached kegs of its draught products, and Diageo will work with HMRC to reclaim duty on all broached kegs and pass it back to the outlet.
The programme will require licensees to destroy the unsellable liquid in line with British Beer & Pub Association guidance (available at beerandpub.com) before the empty kegs are collected and returned to Diageo.
Licensees will be required to retain evidence of the beer destruction for six years so it can be presented for auditing purposes.
The scheme is open to any outlet that stocks one of Diageo’s draught products: Guinness, Hop House 13 and Open Gate Brewery. Customers can create an account at mydiageo.com to register details of their stock.
Melissa Wisdom, on-trade director for Great Britain at Diageo, said: “We know the next few months pose uncertainties as the trade looks to safely reopen and we want to help our communities where they need us most. We are focused on ensuring a consistent and high-quality service and our teams remain available to support our customers throughout this challenging time.”