BENROMACH, the Speyside distillery owned by Gordon & MacPhail, has adopted a new look across its whisky range as it looks to stress the expertise and craft that goes into creating its single malt.
The new labels take inspiration from the red doors at the Benromach distillery, with the name of each expression detailed in bold red. They also include details of how the spirit is produced in Forres.
The new-look Benromach 10 years old, 15 years old and 2009 Cask Strength Vintage are available initially through online retailer The Whisky Exchange and will be rolled out to other specialist retailers in the coming months.
Andrew Hannah, head of brand at Benromach, said: “The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers.
“Although the design for Benromach has changed, the character, taste and quality of our award-winning single malts remains the same.”
