INNIS & Gunn is expressing its gratitude to pubs in Scotland by giving the equivalent of over 5000 pints worth of beer to bars in Scotland under its latest scheme, Remember Pints.
As part of the campaign, which launched last week on social media, the beer firm attached Remember Pints posters to the 30 venues chosen to receive a portion of the free beer stock when the current closure period is lifted; a poem dedicated to beer by Innis & Gunn is also featured on the campaign’s posters.
Consumers have also been given the chance to win a free crate of beer by writing a “lager-based love letter” to their favourite pub and sharing it on social media.
Crawford Sinclair, commercial director at Innis & Gunn, which also launched its next day beer delivery service, Quick & Cold, this month, said: “Our customers are hugely supportive of our brand, and when we spoke to them one of their biggest concerns for when they reopen is ensuring they have enough stock. So, we’ve signed up 30 of them to our ‘Remember Pints’ campaign and now that’s one less thing for them to worry about when the time comes.”
Innis & Gunn has also submitted a planning permission application for the opening of a new brewery at Heriot-Watt University’s Research Park which, if granted, would be the first major brewery to open in Edinburgh for over a century.
Said to be the first “major” collaboration to take place in the UK between a full-scale brewery and a university if given the go ahead, the new site will feature a high-speed canning and bottling line and will reduce the company’s carbon footprint by up to 30%. Creating up to 30 new jobs and the relocation of its 45 staff members from its head office in Edinburgh, the project will also enable the beer firm – which has previously outsourced a number of its operations – to be fully operational under the one roof.