Coronavirus: Diageo launches helpline


DIAGEO has today (March 23) introduced a helpline for businesses in the licensed trade to provide advice on how they can access the government assistance announced last week.

A number of measures were unveiled by the UK and Scottish governments last week to help businesses weather the coronavirus pandemic, including grants and wage support.

Developed with business advisory firm Grant Thornton, the helpline is free to call on 0207 728 2556. Businesses can also enquire via

Melissa Wisdom, on-trade director for Great Britain at Diageo, said: “We know the next few weeks pose challenges and uncertainties for all working in the licensed trade. We want to make sure that where there is government support available, our customers are empowered to make the most of it. “Working with Grant Thornton LLP, we will make information and support available, on the phone and by email, to help you access the measures announced by the government.”

The launch of the helpline comes a week after Diageo announced £1 million of support for free-trade bartenders and made online training available to bartenders free of charge.