Festive campaign switches into high gear
THE festive season got properly underway earlier this month when Coca-Cola’s Christmas truck rolled into Edinburgh.
The truck kicked off its annual UK tour in the Scottish capital on November 15 before heading south for 19 stops in locations including Newcastle, Leeds, Bristol and, ultimately, London, where the tour will end on December 15.
At each stop on the tour customers are able to take photos and drink cans of Coca-Cola Zero Sugar, and at certain locations they can also buy bottles of Zero Sugar, original and Diet Coke with personalised labels.
This year the company has partnered with homelessness charity Crisis for the tour.
The organisation, which helps people out of homelessness and campaigns on social issues related to it, will receive 10p for every can recycled at each of the truck’s stops.
The initiative fits in with a wider programme from the company, which is aiming to recycle one can or bottle for every one sold by 2025.
Crisis chief executive, Jon Sparkes, said that ending homelessness in the UK “is absolutely possible”.
“We’re delighted to be working with Coca-Cola throughout its iconic Christmas Truck Tour and receiving a donation that will help us to continue to be there for the people that need us, both at Christmas and all year round,” said Sparkes.
In addition to the tour stops, consumers are able to follow the truck’s progress on Coca-Cola’s social media channels.
Kris Robbens, marketing director at Coca-Cola Great Britain and Ireland, said: “Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour.
“Whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support throughout the season. So, we’re really pleased to partner with Crisis and whilst guests at the tour enjoy a refreshing Coca-Cola Zero Sugar, when they recycle their can, they’ll be helping to support an amazing charity.”
