HEINEKEN must have been working hard to promote John Smith’s over the past year as CGA’s data reports that the brand is now the second-biggest ale in the Scottish on-trade, behind long-time leader Belhaven Best.
Then it’s all about US-style IPAs.
Despite the craft beer boom, however, the overall value of ale has dipped over the past year, according to CGA, with sales falling by more than £6 million to £219m.
Top Ale Brands
East Coast IPA