Under the deal, beers from Kippen-based Fallen, which has a four-strong core range – Local Motive (session IPA), New World Odyssey (blonde), Grapevine (new world pale) and Chew Chew (salted caramel milk stout) – as well as a range of special and occasional brews, have been brought into the Molson Coors Scotland portfolio. Fallen Brewing will continue to serve its existing customers while Coors will help increase distribution of Fallen’s beers in the Scottish on-trade.
Paul Fallen, who established the brewery in April 2012, described the distribution deal as a “really positive step for our business”.
“We’re a relatively young company, with a very simple aim of crafting the highest quality beers whilst nurturing our local community and environment,” he said.
“Even though Molson Coors’ size far outweighs our own, we immediately felt a kindred spirit with the team and felt our brands would be in safe hands.”
Andrew Lawrence, sales and operations director at Molson Coors Scotland, said: “With the Fallen distribution partnership, we’re now able to offer something authentically Scottish, of phenomenal quality, and with an incredible story.”