Creative entries sought before July 1 as Jägermeister competition returns
THE firm behind Jägermeister is on the look out for the UK’s top bartending talent as it brings its Meister Hunter cocktail competition back for 2019.
The contest, which is now in its second year, is designed to challenge bar staff’s creativity, skill and industry knowledge as it tasks entrants with utilising the versatility of the herbal liqueur.
Most competitors will be personally invited to compete in Meister Hunter; however, new for this year is the introduction of regional wildcards, whereby any bartender can win a place in the semi-finals by submitting a serve via email.
The serve must comprise at least 25ml of Jägermeister or the brand’s premium Manifest variant, two items from the following categories: eggs, garden, herbs, beer, sodas, jam, orchard fruits or teas, a citrus or sugar part and an additional spirit of their choosing.
A wildcard for each region means we can open the opportunity up to more bartenders.
Wildcard entries will be accepted until July 1, with the semi-finalists from each region including the wildcards announced on July 15.
The Scottish semi-final of Meister Hunter will take place in Edinburgh on September 3, as ten bartenders go head to head for a place in the UK final in London on October 2 and 3 up for grabs.
The overall winner will be awarded £3000, become a member of the brand’s international bartenders network, the Hubertus Circle, and benefit from a PR programme to raise their profile, with those finishing in second and third place winning £1000 and £500 respectively.
Florian Beuren, Jägermeister’s UK brand ambassador, said: “We’re really excited to bring the Meister Hunter competition back for its second year. Last year was such a success, with the competition attracting entries far and wide of an incredible calibre from the UK’s best in bartending.
“We’ve looked at each touchpoint throughout the competition process for 2019 to elevate and create an even richer experience for all bartenders whether they go on to win or not, adding training elements and building the competition as a more significant platform to showcase their own skill and creativity.
“The addition of a wildcard for each region means we can also open this opportunity up to a wider range of bartenders so I’m really looking forward to seeing the entries come in and moving through the next stages.”
Bar staff can enter the Meister Hunter competition by sending their serves to marketing@jaegermeister.co.uk, accompanied by a picture, a name and a method.
