THE growing thirst for non-alcoholic drinks is said to be behind Accolade Wines’ decision to release a new alcohol-free white wine.
Hardys Alcohol Free Chardonnay is the first 0% ABV wine from the Hardys brand and is made from the same grapes that go into its Chardonnay before the wine is de-alcoholised to provide what is described as an “easy-drinking” wine with tropical and citrus notes.
David White, marketing director at Hardys parent company Accolade Wines, said: “The alcohol-free wine category represents a growing £17 million opportunity for the trade and Hardys Alcohol Free is perfect to help capitalise on this trend.
“It offers important wine cues, such as grape style and flavour notes, and strong consumer confidence in the Hardys brand will help to drive purchase on occasions when consumers might be seeking an alternative to alcohol.”
The Chardonnay was launched on April 1 and will be supported with promotion on Hardys’ social media.