DIAGEO Reserve has added a vermouth to its drinks portfolio for the first time, as it looks to make its mark on the lower ABV drinks sector.
Belsazar Vermouth, a wine aperitif made from grapes selected from the regions of Markgräferland and Kaiserstuhl in southern Baden, is infused with herbs and finished with fruit brandy – and is designed to be used across a range of drinks, including as an aperitif, served with tonic, or as part of a cocktail.
Created by German entrepreneurs, Maximilian Wagner and Sebastian Brack, and acquired by Diageo from Distill Ventures last year, the Belsazar range comprises five variants: White, Red, Dry, Rosé, and a limited edition Riesling.
Richard Larkin, head of Diageo Reserve GB, said: “Vermouth is enjoying a real resurgence in popularity, boosted by a growing trend for low-ABV drinks and classic cocktails. The versatility and distinctive characteristics of the liquid means it complements a wide variety of serves and has been specifically created to be enjoyed as part of a cocktail, aperitif, or served with tonic.”
