HEINEKEN-owned brand Old Mout is entering the draught cider market after what has been described as a successful trial of the brand’s Berries & Cherries Draught in over 100 Greene King outlets in the UK.
The trial is said to have led to over 150,000 pints of the variant being sold this summer.
The 4% ABV cider will be available on draught to the on-trade from January and comes at a time when premium flavoured cider is growing in bars, according to Heineken.
Emma Sherwood-Smith, cider brands director at Heineken, said: “By launching Old Mout Berries & Cherries on draught we can help our customers’ businesses grow by delivering a product that we know consumers are looking for when they visit the on-trade.
“We’ve been delighted with the sales and feedback of consumers to date and are looking forward to rolling out to the wider trade in early 2019.”
