A well mannered addition

Ungava bottles

The producer of a ‘super premium’ Canadian gin has signed a deal with Pernod Ricard UK that will see it marketed and distributed across the UK.

Ungava has a distinctive, natural yellow colour and is distilled in small batches using traditional techniques and a selection of natural herbs and berries indigenous to the Arctic region of Canada.

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Chris Ellis, commercial director for Pernod Ricard UK, said the addition of Ungava to the spirit firm’s portfolio will trade consumers up “by driving excitement and intrigue”.