THE team behind an established ginger wine is taking its expertise in the flavour into the gin category.
Accolade Wines, owner of Stone’s Ginger Wine, which was first created at London’s Finsbury Distillery in 1740, is aiming to use the brand’s long association with the spice to exploit the current popularity of the ginger flavour.
Stone’s Gin, which will be available to both the on and off-trade, is described as having a traditional juniper taste “complemented by bursts of citrus and spicy cassia… followed by a warm, ginger kick”.
The spirit’s launch is to be supported by a consumer tasting experience, which is tied to the brand’s history, and on-trade activity promoting the gin’s signature serve, The Stone’s G&G – Stone’s Gin served with ginger ale and garnished with a wedge of lime and slice of ginger.
David White, marketing director at Accolade Wines, said: “Consumers are always on the look-out for new products or serves and by harnessing our brand heritage with the current trends in gin, and in bold flavours like ginger in particular, we are confident that this exciting new product will encourage both our current and new consumers to try Stone’s Gin.”
The move follows Accolade’s release of a summer berries flavoured vodka variant under its Echo Falls wine brand in November last year.