Drinks firm unveils new release for creatures of the night
THE tale of an 18th century illicit gin merchant is said to have inspired the latest addition to Whyte & Mackay’s premium spirits portfolio, Wildcat Gin.
Captain Dudley Bradstreet is claimed to have arrived in London during the 1700s with a plan to sell gin, when it was illegal to do so, in secret.
According to legend, the Irishman hung the sign of a black cat over his window and spread word that by knocking three times a large measure of gin would be dispensed once money had been placed inside the cat’s mouth.
The 41.5% ABV gin is being positioned in the market as perfect for consumers who want to “seize the night”; the spirit is made with ten botanicals including cat’s claw root, which is described as giving the juniper-led distillate a “pleasant twist” with notes of citrus, white pepper and spice.
The brand’s packaging also points to the gin’s backstory with a gold logo designed to resemble a door knocker and the words “Knock Once Knock Twice Knock Thrice” embossed on the bottle.
Mike Greggs, Whyte & Mackay general manager of UK, France and Germany, said: “We are delighted to launch our new ‘gin of the night’ – Wildcat Gin.
“We are investing in innovation across our portfolio. Wildcat Gin is the latest brand launch to ensure we continue to offer consumer-led value to our customers.
“As a business we recognised a key drinking occasion which is under served by current gin brands – night time – so Wildcat Gin is aimed at those who come to life after dark.
“Wildcat Gin’s distinctive, yet classic taste makes it perfect for a simple gin and tonic or a Bramble cocktail to be enjoyed as the consumer sees fit – as part of a great night out.
“With a stand-out flavour profile and intriguing brand story, we’re confident Wildcat Gin will add value to the category while standing out against mainstream gin brands.”
