Whyte & Mackay | Scottish Licensed Trade News

Scottish Licensed Trade News

Scotch whisky explores new directions

WHYTE & Mackay has launched a new blended Scotch malt whisky inspired by British explorer, Sir Ernest Shackleton. The new whisky was inspired by …

Going all out will get results

Firms suggest publicans push premium hard With cocktail culture now firmly established as a force for good margins in the on-trade and sub-category booms like …

Giving the smooth approach a try

Whyte & Mackay backs British & Irish Lions in sponsorship WHYTE & Mackay is ready to roar with a new partnership that will see it sponsor the …

Giving the smooth approach a try

WHYTE and Mackay is ready to roar with a new partnership that will see it sponsor the Lions’ 2017 tour to New Zealand. The sponsorship signals the blended …

A new approach to an old tradition

Outlets don’t have to follow established formulas to make the most of Burns THE Christmas tipples have been sipped, the Hogmanay drams have been toasted, but …

Playing to Scotch whisky’s strengths

Customers are craving  provenance and whisky has it in spades LOOKING around the Scottish on-trade at the moment it can feel like everyone has gone gin …

Raising a glass to the on-trade

New campaign celebrates whisky brand’s links to Glasgow WHYTE & Mackay has rolled out a new marketing campaign in Glasgow in honour of the city which is …

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