ACCOLADE Wines is aiming to highlight the vibrancy and energy of South Africa with the ‘Keep it Kolourful’ campaign for its wine brand, Kumala.
The campaign, which is said to represent the biggest investment in the brand in over ten years, is centred on Kumala’s core statement of ‘pouring positivity’ – and, having launched this month, runs until November across digital, on-pack, and outdoor platforms.
Ade McKeon, Accolade Wines general manager UK & Ireland, said: “We’re committed to driving the market for the UK’s number one South African wine brand, championing the great heritage of South African winemaking and bringing it to the attention of loyal and new consumers.”
