BRITVIC is aiming to help consumers discover their social side this summer in a new marketing drive promoting fun social occasions with the help of a new ambassador for its soft drink J2O.
Cockney alpaca Mojo takes centre stage in the new J2O and J2O Spritz advertising, offering ‘cockney pearls of wisdom’ to consumers to help them make the most of social events and reminding them why soft drinks are at “the heart” of such occasions.
The Find Your Mojo campaign, which includes new TV ads featuring Mojo at a summer barbecue, will run until the end of August and will be supported by additional outdoor advertising.
Russell Goldman, commercial director, foodservice and licensed at Britvic, said: “We all have a fun loving social side – sometimes we just need someone or something to help bring it out – and that’s exactly where Mojo the alpaca comes in.
“Throughout the campaign, he will offer his pearls of wisdom to help people make the most of their social occasions and find their mojo.”
“More social occasions take place in summer and with an increasing trend towards alcohol moderation, J2O provides customers with the perfect product to appeal to those consumers looking for a tasty soft drink solution.
“We recommend stocking up on the J2O range now in order to make the most of the increased awareness generated through this fun marketing campaign.”