A LIMITED edition seasonal variant of soft drink J2O is back – and this year it’s been made available to the trade earlier than usual.
J2O Glitterberry, which is described as a blend of grape, cherry and winter spice flavours with edible gold glitter, was released in time for Halloween and Bonfire Night, ahead of the festive period it is usually associated with.
Britvic is backing the launch with a range of J2O-inspired tools (available at www.sensationaldrinks.com), including a selection of cocktail recipes and serves, to help operators drive sales. J2O’s ‘brand ambassador’ – a cockney alpaca called Mojo – will be back on TV screens in a new advert to be shown in the run-up to Christmas.
J2O Glitterberry isn’t the only limited edition launch this year.
New glassware featuring a snapcode which links to a special J2O Snapchat filter has been released, as well as new POS kits, including bar runners, drip mats and strut cards.
Russell Goldman, commercial director for foodservice and licensed at Britvic, said the firm aims to build on the popularity of J2O Glitterberry last Christmas.
“We know consumers are more social in the run-up to Christmas, as well as wanting to drink less alcohol over the festive season,” he said.
“This Christmas we want to help retailers make the most of the sales opportunities this presents, as well as other key occasions like Halloween and Bonfire Night.
“The early return of J2O Glitterberry certainly helps to do this, and the Snapchat element to the glassware adds a new level of consumer excitement for this year so we’re encouraging outlets to stock up and register for free POS kits now.”