Campaign aims to spread festive fun

J2O Glitterberry

SOFT drinks firm Britvic has launched a festive quiz which gives consumers the chance to win redeemable vouchers for various retail outlets.

Running from now until New Year, ‘Merry Quizmas’ is being promoted on bottles of J20 and seasonal packs of the soft drink.

The festive activity is being supported by a £2 million marketing campaign which includes a combination of outdoor and digital advertising.

Kevin McNair, marketing director at Britvic GB, said: “This year we are building on the success of the brand, bringing flavour and personality together and reminding [consumers] why J20 is at the heart of key Christmas social moments.

“We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people rediscover their competitive streak when it comes to game playing.”