Brand’s sociable approach

Mojo Campaign
The new summer campaign aims to help licensees grow soft drinks sales

BRITVIC is attempting to help consumers rediscover their social side with the new summer marketing drive for its soft drink brand J20.

The campaign sees a new brand ambassador of sorts for the soft drink, a cockney alpaca named Mojo, featuring in nationwide TV adverts giving out cockney pearls of wisdom to consumers on how to enliven social occasions and flagging J2O and J2O Spritz’s importance to such occasions, with the aim of helping outlets maximise soft drinks sales.

The Find Your Mojo campaign runs until the end of August and will be supported by additional outdoor advertising.

Russell Goldman, commercial director, foodservice and licensed at Britvic GB, said: “We all have a fun loving social side – sometimes we just need someone or something to help bring it out – and that’s exactly where Mojo the alpaca comes in.

“More social occasions take place in summer and with an increased trend towards alcohol moderation, J20 provides customers with the perfect product to appeal to those consumers looking for a tasty soft drink solution this season.”