Brand’s call for al fresco takeover

Kopparberg outdoors

SWEDISH cider brand Kopparberg is the focus of a new summer advertising campaign, which promotes outdoor drinking occasions with friends.

The Outside is Ours campaign is spearheaded by a TV advert which shows a large group of young people flying kites in a rocky desert scene before stopping to drink the fruit cider around a campfire (pictured).

The brand’s new experiential platform, The Kopparberg Outsider, will also be present at various UK festivals throughout the summer.

Rob Salvesen, senior marketing manager at Kopparberg, said: “We wanted the Outside is Ours campaign to remind our consumers about the great times they have had and are still to have outside with friends and evoke a strong emotional connection to the brand.

“We’re looking forward to seeing this campaign come alive whenever our consumers venture out to make memories this summer.”