GUINNESS owner Diageo is hoping to make a noise in the on-trade with the launch of a new hand-finished font, modelled on the stout brand’s harp logo.
Diageo said the new illuminated font is designed to maximise visibility in bars and is streamlined to better display the stout’s ‘surge and settle’ effect when poured.
A full new suite of Guinness point of sale materials are available to licensed outlets, all of which feature the harp logo, including tap badges and handles as well as illuminated bottle openers.
In addition, Guinness customers will also receive a “beer quality reset”, which includes servicing and upgrades to dispense equipment.
Nin Taank, Guinness Europe brand manager, said: “We believe the launch of the new font and accompanying visibility suite will enable licensees to not only tap into Guinness’ existing customer base but will also help attract new Guinness drinkers.”