Guinness | Scottish Licensed Trade News

Scottish Licensed Trade News

Cheers to the biggest-selling product

Draught is still the leading beer format in Scotland, accounting for more than 90% of beer volumes sold through the country’s bars and pubs

A gateway to new beers

DIAGEO is aiming to make craft and world beer more accessible with the launch of two new beers under its Guinness brand.

Turning up the volume in bars

GUINNESS owner Diageo is hoping to make a noise in the on-trade with the launch of a new hand-finished font, modelled on the stout brand’s harp logo.

Beer continues to reign in Scotland’s pubs

BEER remains the big beast of Scottish bars, with annual sales of over £887 million, according to CGA Strategy.

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions

Make the most of St Patrick’s Day

This year presents a chance for a weekend of events THE firm behind Guinness is urging operators to make the most of St Patrick’s Day, which this year falls …

Rugby’s a profitable conversion

The firm behind Guinness is encouraging operators to make the most of this year’s 6 Nations tournament, which kicks off this Saturday (February 4). More than …

Building up a dream range

Variety can spice up a beer list, say brewers The boom in craft beer and the resurgence of ale has left publicans facing an almost dizzying number of options …

Rugby kits aim to convert sales

Diageo helping pubs make most of Six Nations Diageo is aiming to help licensees grow sales of Guinness during rugby’s Six Nations tournament next month. The …

Global beer brands are still big hitters

THE booming craft beer scene may be making waves in the Scottish on-trade, but for real liquid shifting power world beer is still arguably the behemoth to …