Guinness | Scottish Licensed Trade News

Scottish Licensed Trade News

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Make the most of St Patrick’s Day

This year presents a chance for a weekend of events THE firm behind Guinness is urging operators to make the most of St Patrick’s Day, which this year falls …

Rugby’s a profitable conversion

The firm behind Guinness is encouraging operators to make the most of this year’s 6 Nations tournament, which kicks off this Saturday (February 4). More than …

Building up a dream range

Variety can spice up a beer list, say brewers The boom in craft beer and the resurgence of ale has left publicans facing an almost dizzying number of options …

Rugby kits aim to convert sales

Diageo helping pubs make most of Six Nations Diageo is aiming to help licensees grow sales of Guinness during rugby’s Six Nations tournament next month. The …

Global beer brands are still big hitters

THE booming craft beer scene may be making waves in the Scottish on-trade, but for real liquid shifting power world beer is still arguably the behemoth to …

A courageous campaign for stout

Diageo has launched a new advertising campaign for Guinness to coincide with this year’s Rugby World Cup. The TV ads examine inner qualities such as courage, …

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