THE firm behind cider brand Stowford Press is looking to grow its share of the UK’s low and no-alcohol market with the relaunch of its Stowford Press low alcohol cider.
The newly-repackaged cider prominently features the words ‘low alcohol 0.5% cider’ on the label as well as the colour blue, which parent firm Westons said is “synonymous” with the growing low ABV and alcohol-free market.
“The low and no-alcohol category is a well-established category which is in huge growth, yet our insight showed that it was extremely important to make it clear to consumers that Stowford Press low alcohol cider was a low alcohol cider product, which offered consumers choice within a low/no-alcohol beer-dominated range,” said brand manager Holly Chadwick.
