Wholesaler can do fizz

The new 11% ABV sparkling wine.
The new 11% ABV sparkling wine.

DRINKS wholesaler Bear Smyth has launched a new sparkling wine in a can, designed to meet customer demand for single-serve fizz.

Mr & Mrs Smyth’s Primo Vino Semi Sparkling Wine has been produced for Bear Smyth by an Italian Prosecco manufacturer and has an ABV of 11%.

The firm has already taken orders for the product from the SSE Hydro in Glasgow and two other arenas in the UK.

Gerry Smyth, founder of Bear Smyth, said: “We expect the demand to become incredible once we launch as the product has so many advantages across various different situations.

“There is a massive move towards cans in the drinks industry, including in premium markets.

“We’ve given the can a premium look, which has been praised in our research with focus groups.”