The deal will see Cellar Trends distribute the firm’s SPEY and Beinn Dubh whisky brands in the UK. Distribution of both whiskies was previously handled in-house and Speyside said the move will allow it to focus on marketing and brand building.
The firm has also expanded its portfolio with the launch of a new gin.
Byron’s Gin, named for the famous poet Lord Byron, is produced using botanicals from the gardens of the distillery. Two expressions have been produced: Bird Cherry and Melancholy Thistle.
Bird Cherry is described as having a “light and soft nose, with a sweet fruit and spice palate”, while Melancholy Thistle is said to have a “vibrant nose, citrus-fresh palate and smooth, woody finish”.