Trade descends on Dufftown

The Glenfiddich Festival Experiment group shot

MORE than 350 members of the Scottish on-trade descended on Dufftown for the inaugural Glenfiddich Festival Experiment.

The two-day event at Glenfiddich’s spiritual home treated bartenders to a jam-packed schedule of home-grown music acts, like Twin Atlantic, as well as distillery tours, whisky tastings, comedy and silent discos.

Mark Thomson, Scottish brand ambassador at William Grant & Sons UK (pictured centre), said the festival was “a truly fantastic event”.

“The crowd were in the best of spirits throughout and it was clear that nothing was going to stop them seeing this first festival be a huge success,” he said.