COCKTAIL mixer and puree brand Funkin has introduced a range of Halloween-themed cocktails for on-trade operators looking to capitalise on the occasion.
Citing data from CGA, Funkin said Halloween is now a “key sales opportunity”, and claimed that 33% of consumers are likely to choose cocktails over other drinks on special occasions.
To make the most of Halloween and the opportunity to up-sell cocktails, Funkin is promoting a variety of suggested serves for the occasion. Its Halloween cocktails include Black Cat Poison, which consists of 50ml of gin, 75ml Funkin Pre-Batched Bramble Mixer and 25ml Pro Rhubarb Syrup; and Brams Stoker, comprising 50ml raspberry gin, 12.5ml Funkin Pro Citric Syrup, 100ml Funkin Pre-Batched Bramble Mixer, and soda water.
Funkin managing director, Andrew King, said occasions like Halloween “are becoming increasingly popular”. “Operators can capitalise on this growing trend by taking part in the festivities with themed cocktails,” said King.