BREWER Carlsberg UK is expanding the San Miguel range with a gluten-free beer.
Available to the on-trade in 330ml bottle format from next week (September 19), the 5.4% ABV San Miguel Gluten Free is described as having a “full-bodied taste with fruit and bread aromas”.
Liam Newton, vice-president of marketing at Carlsberg UK, said the new beer, which will also be available in Tesco, aims to tap into the growing gluten-free lager market.
“The demand for premium world beers with heritage and authenticity is showing no sign of abating, so we’re proud that we’re able to make the San Miguel experience inclusive for everyone,” he said.
“Gluten-free is the major driver in the free-from market and following previous success in Spain we’re confident that San Miguel Gluten Free will be a hit with UK consumers.”