Diageo Reserve has grown its Bulleit Bourbon range with the release of a ten year old edition.
The latest addition to the portfolio is designed to capitalise on the popularity of bourbon in the UK, according to Nick Temperley of Diageo Reserve GB, who said: “Bourbon is a category loved by UK consumers and Bulleit is making gains in both the on and off-trade. We are confident that Bulleit 10 Year Old will add to the popularity of the bourbon category.”
The drinks giant has also announced the appointment of a new British brand ambassador for Bulleit. London bartender Jenna Ba had previously worked with Bulleit at a number of brand events.