Roaring into pubs | Scottish Licensed Trade News

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Roaring into pubs

Scottish Rugby star and former Lion, Gordon Bulloch celebrates passing The Whyte & Mackay Lion Detector test in the World's Smallest Travelling Rugby Stadium.

RUGBY fans in Glasgow and Edinburgh have had the chance to test their mettle over the past fortnight through marketing activity for Whyte & Mackay.

As part of its sponsorship of the British & Irish Lions Tour the whisky firm has hosted experiential events at two Belhaven pubs: The Old School House in Glasgow and The Merlin Roadhouse in Edinburgh.

Members of the public have had the chance to prove whether they are a ‘true Lion’ or ‘just Lyin’’ using the Whyte & Mackay Lion Detector, which has moved between both pubs, coinciding with the Lions matches. Participants have been given the opportunity to win a signed British Lions jersey as well as receiving a free dram of Whyte & Mackay.

In addition to the Lion Detector, Whyte & Mackay has promoted its sponsorship of the tour through point of sale materials in over 600 bars and pubs as well as a media partnership with The Telegraph.

Janice McIntosh, head of channel marketing at Whyte & Mackay, said the Lion Detector activity has “taken the campaign offline and directly to customers watching the matches in Belhaven pubs”.

The activity finishes at The Old Schoolhouse this weekend (July 7 and 8).

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