Elba’s boost for energy drink

MULTI-vitamin drink Purdey’s has joined forces with actor Idris Elba for the second year running in the latest instalment of the #ThriveOn advertising campaign for the brand.
The second phase of the campaign will see the Luther star champion Purdey’s ‘everything you need is inside’ tagline, designed to encourage consumers to lead more active lifestyles.
Britvic said the latest out of home and digital ads aim to raise awareness of the brand, which is said to combine a high juice content with vitamins and botanical extracts.
Gráinne Saunders, marketing manager at Britvic GB, said: “With the health benefits that the added vitamins provide, such as supporting immune function and helping to reduce tiredness and fatigue being increasingly important purchase drivers for consumers, there is a clear opportunity for further growth of the energy category.”