Milestone for Tennent's font | Scottish Licensed Trade News

Scottish Licensed Trade News

Milestone for Tennent’s font

Posted on by in Featured, News

TENNENT’S has reached a major milestone with its new lager font, installing the 1000th at Ayr’s Tam O’Shanter Inn.
The new-look font, which was unveiled last summer and marked the first redesign of the Tennent’s Lager font in over eight years, is “fully customisable”, with operators able to choose from a range of sleeves featuring iconic Tennent’s artwork.

David Cowan (pictured), owner of the Tam O’Shanter Inn, said the font has been a “real talking point” in the pub.
“We’ve definitely noticed an increase in pints of Tennent’s Lager being sold since receiving it which has been a huge benefit to the business,” he said.

The roll-out of the new font is ongoing and Tennent’s expects to have 8300 fonts in pubs, clubs and restaurants across Scotland by the end of the year.

Share this SLTN article