A SOCIAL enterprise craft brewer set up to raise money for clean water projects in the developing world will celebrate its first birthday this month with an on-trade promotion.
The brewer will mark its first anniversary on World Water Day (March 22), and is marking the occasion with a special offer for licensees.
This month any outlet that buys two kegs of Clean Water Lager will receive a third free of charge.
“With every keg we sell, we can provide two people with clean drinking water, which is quite a cool thing,” Mahon told SLTN.
“So, effectively, if we’re stocked in bars on World Water Day and we happen to do quite well in the kegs we’ll be providing at least six people per bar with clean drinking water.
“If we get 20, 30, 40, 100 bars that’s obviously just multiplied per bar.”
The promotion will run until the end of March.
Brewgooder supported several clean water projects in Malawi last year, with funds raised by the brewer paying for the digging of two wells.
Late last year the brewer secured £70,000 of funding from entrepreneurial body Scottish Edge. Brewgooder also gained a UK-wide listing with Matthew Clark, and was already listed with Tennent’s, Dunns Food & Drinks and Inverarity Morton in Scotland.
Mahon said on-trade listings are key to the success of the project moving forward.
“In pubs and bars you’ve got publicans, waiters or waitresses talking about us and actively advocating on our behalf – there’s no telling where the brand can go,” he said.
Brewgooder’s beer is produced by Brewdog for no profit at its Ellon brewery. Brewdog founders James Watt and Martin Dickie are also trustees of the Brewgooder Foundation, along with Mahon and Littlejohn.