HEINEKEN has launched a limited edition ‘wild lager’ which is brewed using a rare yeast from Patagonia.
Developed by Heineken’s master brewer, Willem van Waesberghe (pictured), H410 Wild Lager takes its name from the latitude coordinates of the beech forest of the Cerro Fitz Roy mountains in southern Patagonia where the rare ‘mother yeast’ was discovered.
Experimenting with the yeast, Waesberghe and his team are said to have unlocked “a spectrum of completely new flavours”. H410 is the first beer from Heineken’s Wild Yeast Lager Collection to be launched in the UK.
David Lette, Heineken brand director, said the firm is “in a perfect position to explore different tastes and flavours, offering outlets something new for their customers to try”.
“We’re very excited to be launching H41° to the on-trade,” he said.