Fresh look for historic range | Scottish Licensed Trade News

Scottish Licensed Trade News

Fresh look for historic range

Heritage lemonade brand will hit TV screens in March

SOFT drinks giant Britvic has relaunched its historic lemonade brand R White’s with a revamped packaging design and new core range.

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• R White’s lemonade has been revamped with a core range of three fruit-flavoured variants.

Available in three flavours – Traditional Cloudy Lemonade, Raspberry Lemonade and Pear & Elderflower – the new lemonades are targeted at adult drinkers.
The relaunched range is currently available in a 330ml can format as well as a premium 330ml glass bottle design which highlights the brand’s heritage.
Britvic plans to support the launch of R White’s with a £2 million media campaign in March 2017 that is expected to centre on the new design and flavours.
Kevin McNair, GB marketing director at Britvic, described R White’s as an “integral part of the Britvic portfolio of brands” and, with over 170 years’ heritage, “an important part of Britain’s soft drinks history”.
“The lemonade category has evolved considerably since R White’s lemonade was first made by Robert and Mary White in 1845, and flavours are now driving growth,” said McNair.  
“With years of experience, a brand new range of flavoured variants and an attractive new look, R White’s lemonade is uniquely placed to deliver value growth into the category and further sales for the leisure and licensed sectors.”

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