Fresh look for historic range

Heritage lemonade brand will hit TV screens in March

SOFT drinks giant Britvic has relaunched its historic lemonade brand R White’s with a revamped packaging design and new core range.

• R White’s lemonade has been revamped with a core range of three fruit-flavoured variants.

Available in three flavours – Traditional Cloudy Lemonade, Raspberry Lemonade and Pear & Elderflower – the new lemonades are targeted at adult drinkers.
The relaunched range is currently available in a 330ml can format as well as a premium 330ml glass bottle design which highlights the brand’s heritage.
Britvic plans to support the launch of R White’s with a £2 million media campaign in March 2017 that is expected to centre on the new design and flavours.
Kevin McNair, GB marketing director at Britvic, described R White’s as an “integral part of the Britvic portfolio of brands” and, with over 170 years’ heritage, “an important part of Britain’s soft drinks history”.
“The lemonade category has evolved considerably since R White’s lemonade was first made by Robert and Mary White in 1845, and flavours are now driving growth,” said McNair.  
“With years of experience, a brand new range of flavoured variants and an attractive new look, R White’s lemonade is uniquely placed to deliver value growth into the category and further sales for the leisure and licensed sectors.”