Firm eyes further festive growth for premium vodka
THE team behind French vodka brand Grey Goose has set its sights on replicating the sales success it enjoyed last Christmas with activity in both the on and off-trades aimed at attracting more customers to the brand.
Grey Goose is said to have seen 16.8% sales growth in value terms across the total trade in the eight weeks leading up to Christmas in 2015.
It’s great to have such a variety of new Christmas serves, old and new.
This growth has been attributed in part to the popularity of vodka-based cocktails like the Espresso Martini, which the firm behind the vodka brand reckons “prove immensely popular during the festive period, with its celebratory nature driving more consumers to choose cocktails on food-led occasions”.
With this in mind, Grey Goose has launched five signature serves to the on-trade, including both classics and contemporary cocktails.
Grey Goose will also be promoted in the off-trade through the roll-out of a special edition gift pack.
UK brand ambassador Myles Donneky said that for this festive season, the Grey Goose team aimed to “create serves that satisfy our consumers’ desire for a new and exciting experience during the festive period, whilst also fitting in with our super premium standards and values”.
“It’s great to have such a variety of new Christmas serves, old and new, classic and modern, at our disposal to help our customers make the most of this exciting time of the year,” he said.
“We are seeing occasion drinking growing incredibly as a consumer trend so there is a need to offer a bespoke selection of serves that match different occasions.
“The festive season offers us a great choice of seasonal flavours that we can play around with and create serves that stand out and are really different to the rest of the year.”