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New partner for US brewer

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Carlsberg UK will take over the exclusive distribution of Brooklyn Brewery’s portfolio in the UK from the end of this year.

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Brooklyn Brewery’s range, which is currently imported and distributed in the UK by James Clay Ltd, includes Brooklyn Lager, Brooklyn Scorcher IPA, Brooklyn Summer Ale, Brooklyn East IPA and Brooklyn Sorachi Ace.
Carlsberg will assume responsibility for the portfolio from December 30, distributing the range to the free-trade through its recently-launched sales division, House of Beers.
“Brooklyn Brewery is at the forefront of the craft beer revolution, brewing quality beers that drinkers seek out and enjoy,” said Liam Newton, vice president of marketing at Carlsberg UK.
“Brooklyn Lager has seen value growth of 54% over the past year in the UK. The Brooklyn beer range will complement our existing portfolio of premium, craft and speciality beers and ciders and we will ensure it thrives well into the future, like it has in the past.”
Brooklyn Brewery chief executive, Eric Ottaway, said the new UK arrangement is “an extension of Brooklyn’s relationship with Carlsberg throughout Europe”.
“We would like to thank everyone at James Clay for the great work they have done to build Brooklyn to this point in the UK,” said Ottaway.
“They have been great partners and brand builders for the last 15 years.”

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