Licensed trade charity The Ben launches a new campaign today (September 29) encouraging current and former industry workers in need of support to sign up.
The Glass Half Full campaign seeks to engage with trade staff who have fallen on hard times through illness, unemployment or other factors, and would benefit from financial aid.
The campaign, which is being backed nationally by a number of trade figures, will be rolled out regionally with help from The Ben’s network of volunteer ‘visitors’, who will take on ambassadorial roles within their respective areas. To coincide with the campaign launch, The Ben has released the results from its latest survey of on-trade staff, which found 27% of respondents knew someone who would benefit from financial aid “due to life difficulties”.
Chris Gardner, chief executive of The Ben, said she hopes the campaign will enable the charity to support more people than ever before.
“Since it was established, The Ben has supported thousands of people across Scotland and we continue to strive to help as many as we can today,” she said.
“We know there are hundreds of Scots out there who are eligible for support, but just don’t know it, so the campaign is a way for us to engage with them.”
Established in 1864, The Ben offers regular discretionary payments as well as one-off grants for emergency situations.
To be eligible for support, applicants must have worked in the trade on a full-time basis for at least three years.