New bottle looks to the past

Gordon’s gin has a new look this month as parent firm Diageo rolls out a refreshed bottle design.

The new-look bottle highlights the heritage of the brand, which was established in 1769. It features the brand’s boar’s head icon more prominently as well as a foot label featuring the signature of brand founder Alexander Gordon.
Faith Holland of Diageo said the heritage of brands is “becoming increasingly important to consumer decisions”.
The new design will be supported by a £3.6 million marketing campaign, launching next month.