New tropical twist from gin giant

DIAGEO has added a tropical twist to its Gordon’s range with the launch of Gordon’s Tropical Passionfruit Distilled Gin.

The new gin, which was introduced in the off-trade in March before being rolled out into the on-trade last month, follows the introduction of Gordon’s Pink, which the company claims has been the biggest on or off-trade spirits launch in the past five years. The other variants in the range include Sicilian Lemon, Mediterranean Orange and White Peach.

Jessica Lace, head of Gordon’s GB, said the new product “will continue to engage the interest of gin drinkers as well as recruit a new audience into the category”.

“Gordon’s Tropical Passionfruit Distilled Gin exudes passionfruit to perfection and is a fantastic option for people seeking new ways to enjoy their favourite G&T,” said Lace.