Douglas Laing goes big with limited edition releases
Family-owned Scotch whisky firm Douglas Laing & Co released a flurry of limited edition bottlings over the summer, celebrating the company’s heritage as well as tying in with the Edinburgh Fringe Festival.
Things kicked off with the launch of Big Peat’s Edinburgh Edition, coinciding with the capital city’s festival season.
The release of the Edinburgh Edition was supported through outdoor marketing which saw the team behind the whisky place Big Peat’s travel stamps at high footfall spots throughout the capital, including Waverley Station, The Scott Monument and Edinburgh Castle.
Big Peat’s Edinburgh Edition was followed by the launch of a limited edition 40 year old bottling of Douglas Laing’s Highland Malt, Timorous Beastie.
This refined, complex dram is a masterpiece of exceptional quality.
Bottled at a cask strength of 54.7% ABV, the four decades-matured dram was released to specialist retailers with only 1080 bottles said to be in existence.
Cara Laing, director of whisky at Douglas Laing, said the team behind the malt “truly believe that this refined, complex dram is a masterpiece of exceptional quality – a super-charged edition of our much-loved Timorous Beastie”.
Commenting on Big Peat’s Edinburgh Edition, Laing said the limited release whisky was “bottled in line with the Douglas Laing philosophy; proudly without colouring or chill-filtration, and at a high alcohol strength of 48% ABV”.
“Whilst Big Peat embodies the spirit of ‘his’ island home of Islay, this special bottling transports him and indeed the drinker to the cobbled streets and grassy hills of Edinburgh,” said Laing.